Madison Beer Newest Face of Fenty by Rihanna After Saying Trauma-Filled Music is Therapy
Madison Beer is the newest Fenty Beauty brand ambᴀssador. She joins a good list of artists who was given the privileged role.
Rihanna, the owner of the company has not particularly revealed why Beer is the best choice but one can surmise that the two musicians have one thing in common – singing about the traumatic experiences in their life makes them heal faster.
On August 29, Rihanna’s cosmetics company announced that the singer is its newest face. Beer also announced on her official Instagram account that she had joined the Fenty family, using the brand’s products for her look in the music video for her new single “Dangerous,” which aired on Friday.
“I idolize Rihanna and knowing that she created Fenty Beauty to make beauty more accessible to people of all different skin types and tones is a perfect example of why,” Beer said.
“These products were created with so much thought and attention to detail, their quality is unmatched. I use Fenty throughout my routine from foundation and contour, to bronzer and lip color. To be asked to be a part of this amazing community she’s created was a real ‘pinch me’ moment.”
Eaze Drop’Lit All-Over Glow Enhancer, the line’s newest introduction, was featured in the film alongside some of its best-selling products, including the Match Stix Correcting Skinstick,
Contour Skinstick, and Full Frontal Volume, Lift & Curl Mascara. The singer recommends the Killawatt Freestyle Highlighter in Ginger Binge/Moscow Mule and the Pro Filt’r Soft Matte Longwear Foundation in 280 or 260 as must-have Fenty products.
The singer is joining Madison Bailey of Netflix’s “Outer Banks” and entrepreneur and reality star Kane Lim of Netflix’s “Bling Empire,” who both have graced as Fenty’s ambᴀssador. Madison Beer enjoys a “feeling of release” when she writes songs about horrific occurrences.
The ‘Good in Goodbye’ singer, who gained worldwide recognition in 2021 when her song ‘Selfish’ went viral on TikTok, has previously dated the likes of model Brooklyn Beckham and singer Jack Gilinsky. She explained that while it is “quite difficult” to have had such public relationships, she is able to “cope” with the “crazy journey” through her songwriting.
The 23-year-old pop starlet recently released her new track, “Dangerous,” and revealed that she was motivated by a “very real emotion” she has experienced and did her best to “express it” in the song.
Rihanna on the other hand, is known for covering several traumatic experiences in her song too, especially about being subjected to domestic abuse in the hands of Chris Brown. Through her music and this beauty line, Rihanna has regained her life and prowess as an artist.