Chloë Grace Moretz joins Louis Vuitton in support of UNICEF
The Louis Vuitton brand continues its commitment to child protection, in support of Unicef, through a new edition of the Silver Lockit bracelet, publicized by the American actress Chloë Grace Moretz.
Three models are available for sale: the Silver Lockit pearl bracelet is embellished with a miniature padlock engraved with the LV Initials, adorned with six black or silver titanium pearls, mounted on an adjustable black polyester cord. For each purchase of this symbolic gift sold for 650 euros, 150 dollars (a little less than 140 euros during the day) are donated to Unicef. For the acquisition of the all-silver Silver Lockit bracelet, sold for 515 euros, 200 dollars (185 euros) are donated to the association which works to help children in need.
A #makeapromise digital campaign accompanies the launch of these three bracelets. The muse chosen by the luxury brand is Chloë Grace Moretz. The American actress and model (Kick Ass, Equalizer, Our Worst Neighbors, etc.), with 24 million followers on Instagram, is known for her commitment to the LGBT cause.
Since the beginning of the partnership in 2016, Louis Vuitton has collected more than twenty million dollars for UNICEF mainly through the sale of the Silver Lockit collections, new models of which are unveiled each year.